If you have been keeping up with the news recently you will be aware that social media tools like Facebook and Twitter are the talk of the town. Not only are they great for connecting on a personal level but they can be extremely valuable for your multimedia and storytelling projects. By utilising your social network effectively you can direct significant traffic towards your projects. You can, if you know how, make your projects viral and ones which are talked about all over the Internet. But with so many different social media websites around it can be difficult to know how best to approach social media.
There are many resources online which can help you learn the best methods for using social media, and many tools to make your life easier. I have put together a very brief list of four sites which I think will really help you become a social media pro.
Darren Rowse runs this great site (www.twitip.com) which focuses on teaching you how to make the most of Twitter. There is a lot of really helpful and useful information on this site and it is a must read for anyone looking seriously at using Twitter to drive traffic to their website. No matter what you want to find out about, there is probably an article on Twitip for you.
This is one of my favourite social networking applications. Hootsuite (www.hootsuite.com) lets you manage several different social networks, Twitter, Facebook, etc.. all at once. There is also a great iPhone application and a bookmark button which allows you to post links directly one or all of your social networks. You also get fantastic statistics on who clicks on the links you share which can help you decide what suite your audience better.
3. Chris Brogan
Chris Brogan is one of the leading social networking experts. His website, www.chrisbrogan.com, is a wealth of great information that will help you not only build a large social networking presence but will help you grow a community of interested people. Not only does he have the website but Brogan also co-wrote a book, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, which has received many good reviews. I guarantee that you will get some great information from him.
TweetDeck is another great social networking tool which allows you to manage and connect to multiple social networking websites. Unlike Hootsuite which runs in your Internet browser, TweetDeck is a desktop application which runs on Adobe Air. Many of the top social networkers have often commented about using TweetDeck as their main social networking client. If you would like to do all your networking from one easy desktop tool then head to www.tweetdeck.com.
No matter what resource or application you find best for you, the important thing to remember with social media is to stick with it. Eventually the hard work will pay off and you will have a great list of followers who are interested in you and your projects. You will then be able to leverage this audience to make your projects more successful.